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About Us

One iconic flamingo. Every color. Your standard.

The Flamingo Standard was created around a simple idea: why settle for ordinary when you can stand out?

We make bold, colorful hats and apparel designed to bring personality to everyday style. From our signature flamingo hats to comfortable everyday essentials, every piece is made to be easy to wear, fun to collect, and impossible to overlook.

With new colors, exclusive releases, and limited-edition drops always on the horizon, there’s always another way to find your favorite.

Find your color. Wear it your way. Set your standard.

Welcome to The Flamingo Standard.